The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
Al Ries is a world-renown marketing consultant; his Atlanta firm, Ries & Ries, works with many Fortune 500 companies. He is the author of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.
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